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The Google Snatch instructional book by Latif allows users to take advantage of the Free Click Formula that is Google’s secret since it was launched in 1998. It permits users to snatch every potential customer from all parts of the Web, including those in MSN, Yahoo and other search engines, all for free.

This tool does not make use of list building, blogs, eBay, domain names, AdSense, Adwords or social bookmarking. Latif also points out that this is not about Search Engine Optimization (SEO), which only means that the Search Engine can easily get to it.

Google Snatch offers step-by-step plans for both the business owners and affiliates, whether they are endorsing a Web site with only one page or one with 1000 pages. Latif explains that one advantage is that users will not have to depend on pay-per-click advertising, particularly when this form of advertising is becoming much more expensive. The cost has gone up to $0.75 per click from the original price of $0.10 per click. Moreover, very few of those who click on the ads become customers. He advises businesspeople not to pay attention to the Internet gurus who are marketing each other’s products.

Latif argues that it is not the content but how it is arranged that provides profit. A satisfied customer of Google Snatch observes that people have just been making things complex and that the effective formulas are simple.

Google Snatch is available for $97 and customers can try it for 56 days and return it if they are not happy with it and get a full refund.